Creative Outdoor Advertising

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Concept and technology innovation

Outdoor advertising in the advertising media status should not be overlooked, in 2017 International Printing and Packaging Innovation Festival, China Business Advertising Association President Mr. Li Xisha pointed out: “outdoor advertising is the city’s makeup artist, it luster for the city, let the city full of vitality and magic. ”

outdoor advertising

outdoor advertising supplier

Concept and technology innovation is the secret of outdoor advertising to maintain the influence.

Concept innovation to break the “advertising” in the narrow definition, advertising is to guide consumption, but the essence of advertising is to guide new and healthy life, is to guide the new, more scientific, better way of life. Many excellent outdoor advertising fully embodies the concept of innovation, through a variety of ways to guide you more healthy, better, more scientific life.

Some ads are healthy.

outdoor creative advertising

road advertising supplier

health advertising

Some ads are very public benefit.

 

creative advertising supplier

Some ads are very image.

image advertising supplier

brand advertising supplier

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Some ads are convenient.

convenient advertising supplier

Can not be ignored is that technological innovation is reflected in the concept of innovation to a strong support.

The creative performance of outdoor advertising continuous breakthrough in the three-dimensional and anthropomorphic aspects, with a vivid picture closer to the distance between consumers, with a vivid scene to create interactive, so that the Internet, large data, new media technology in outdoor advertising show.

The use of internet technology, mobile terminal technology, new media technology to outdoor media is the most important and urgent task of outdoor advertising development, but also outdoor advertising to improve the level of professional production level of technological innovation and breakthroughs in technological changes. The progress of printing technology to outdoor media to consumers more real and clear feelings and more cultural affinity.

For more detail information, please consult to MFG Advertising Printing Co., Ltd. or mail to: sales@printingmfg.com.

Why textile printing is the future of advertising

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What is the textile printing, why use textile to print? What is the particularity of it in the market?

textile flag printing

Let’s return to the cabo light box. Cabo light boxes should be the first widely used in the field of thermal transfer and thermal sublimation. The emergence of UV Cabo so that we began to pay attention to a large number of cabo light boxes. This year, all kinds of cabo light box factory and aluminum processing plant accounted for nearly half of each exhibition display. A large number of shopping malls and exhibition centers began to use cabo light boxes. Then the problem is why the thermal transfer and sublimation can not promote the cabo light box widely, and UV has done it? The answer is absolute quality, that is, color!

backlit fabric banner

The image of UV textiles printing: high contrast and high saturation beat almost all other interior light prints, including sublimation. Early thermal sublimation in the color saturation and color density can not be achieved. The result is a large number of the original heat transfer textile printing began to turn on the UV printing. At the same time the supplier in the market still insisting on using the sublimation printing become numbered.

 

Then is it the UV textile printing will win in this battle? In fact, that is not the case. UV cabo light box is only the emergence of customers for the absolute pursuit of color printing. While we need UV high contrast high saturation colors, our price is the accumulation of large amounts of UV ink. At the same time there are fatal weakness of UV printing:
1. The smell of UV ink. Until today, UV odor problem has not been resolved.
2. UV ink of the plasticization problem in the low temperature, the direct result is hardened, brittle. As a result, no matter how soft the cloth is, the cracking of the ink layer can not be avoided. Because the crack is not the material, but the surface of the ink. Most customers in order to avoid problems in the transport process, and can not do the same as the towel as the transport and delivery.
3. As the ink is floated to the surface of the UV woven fabric. Then once the UV ink curing is not complete, then the UV ink can not resist a variety of transport and installation process of scraping caused by the ink off. According to incomplete statistics, due to the transport and installation process of careless so that the UV textile fabric redo rate of more than 5%, or even higher.

fabric banners printing

Are the above-mentioned UV problems in the sublimation of texitle printing? Fortunately, in the sublimation printing, these problems are not. Let us from the sublimation printing or even the principle began to dig deep. The so-called sublimation, that is, high temperature ink in the water component was sublimated, into water vapor, distributed to the air. Sublimation ink is water-based ink. After the ink is printed on the textile, the water of the ink goes into the air during the heating process, leaving the pigment in the ink (Latex). At the same time the printing material (here is the textile fabric) in the heating, the polyester fabric in the polyester fiber at high temperatures, the results began to “open”, the pigment fell in the open fiber gap. So you look at the sublimation of the printed matter will find the dark part of the material, the back of the material can see the penetration of ink. So it can be said that the color is penetrated in the fiber gap in the material. So compared to UV printing, it does not smell, even in the printing process is no smell. At the same time the ink into the material fiber, all kinds of scratches are not affected, and not cracking phenomenon in a variety of temperatures, as long as the material can bear.

Integrated as follows:
1. The whole process of pollution-free, non-irritating smell and light, the operator and the use of the environment without injury.
2. Textiles are different from PVC or PET (PVC, PET is not degradable material);
3. No smell (throughout the processing and installation site);
4. Printed goods were continuous tone, that is no noise;
5. Ink through avoid a variety of different pass to bring the phenomenon of the spot;
6. Ink into the material, anti-scratch and folding;
7. Printed goods can be folded to the smallest volume to transport, to minimize transport costs;
8. At the same time because the ink is infiltrated into the material, that make a picture, one side can print day and night effect;
9. At the same time can achieve B1 anti-fire;
10. There is a very low chance of ink splashing during printing.

fabric printing display

Then the only remaining problem, the most need to solve is the quality, here is the picture contrast, saturation and details of the presentation. Of course, the final print quality or need to evaluate.
Beginning in 2015, the United Kingdom is strictly prohibited to use PVC and other non-degradable advertising inkjet print media. At the same time, in Europe, more and more countries emphasize environmental protection, this environmental protection is not only in the material, even print ink, print the entire process of environmental protection, as well as after print the post-processing caused by pollution (such as reducing transportation costs is to reduce the use of oil).
Today, in the high-end light box market, the future will be more and more sublimation of environmentally friendly textiles. At the same time, for the pursuit of quality and service suppliers, the latest sublimation technology will become a new investment hot spots.

For more detail information, please consult to MFG Advertising Printing Co., Ltd..

textile printing display

Window Decals Application and Advantages

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Window graphic is a great opportunity to expand advertising and promote products. From small images to the entire image, to meet the needs of different consumer choice.

shop window decals supplier

Advertising Application

Vehicle Window Decals

For the vehicle advertising, we usually think of is the body advertising, but the window part of the blank area is also can not be ignored. Expanding the text on the window provides an excellent opportunity to expand your ads.
For most of the vehicle wraps, perforated window decals can not only expand the advertising area, display design elements, but also to ensure that drivers and passengers can see the situation out of window. The perforated decal, which is often used, is a 50/50 membrane, with 50% printed vinyl and 50% perforated (small hole). For the image design of the perforated decal of the vehicle, it is necessary to pay attention to the small text and the details, it may be caught in the hole and cause the information to be lost. The advertisement is the best to choose the larger size and bright color printing.
As the perforation caused by light reflection weakened, the image color will be darker than the adjacent location, such decals require image contrast increased by 10% -20% as compensation. If the customer requests to block the windows, we will use ordinary decals.

bus window decals printing

Shop perforated window decals

Perforated window decals another effective usage is in the store, to meet both on the door or window advertising, and without affecting the visibility of doors and windows. According to the requirements, perforated decal has many different options, adjust the number of holes can change the print area ratio.

Other types window decals

In addition to the perforated decal, the glass in front of the store, the inside of the space and the P.O.P show there still have many other optional decals. Such like: opaque decals, frosted decals, clear decals, etc.. Some decals can be classified as decorative areas, will attract customers eyes, the creation of advertising is very favorable.
Retail shops’ window posted decals is great for advertising, for business development, the effect is better than trademarks, business cards and so on.

decals materials supplier

Application advantages

Easy to install

At present, the decals installation process is very simple, customers can do it by themselves, both convenient and save installation costs.

Strong decorative

Window decal has a very good interior decoration effect. Some of the main functions of the window decals are decorative, while other window decals are mainly used to consider safety or control the light.

For more detail information, please consult to MFG Advertising Printing Co., Ltd..

Avery Dennison Award Top 10 vinyl wrap show

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Avery Dennison Award Top 10 vinyl wrap show – Get your inspiration!

custom vinyl wraps

 

custom vinyl wraps

 

custom vinyl wraps

 

custom vinyl wraps

 

custom vinyl wraps

 

custom vinyl wraps

 

custom vinyl wraps

 

custom vinyl wraps

 

custom vinyl wraps

 

custom vinyl wraps

For more detail information, please consult to MFG Advertising Printing Co., Ltd..

Car Wraps Not the Only Way

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Keep your eye beyond the traditional application, in order to make business expansion and growth.

custom vehicle wrap
When you hear the word wrapped, the first thing that emerges in your mind is the wrap for cars. Although it takes up a lot of the market, but there are opportunities in the market outside the cars, they can help your business to a new height.
First of all, it is clear that the opportunity to cover the market in the boat graphic market. As a print service provider, winning this type of customer means that it is a long-term job that grows as customers expand.
“You have found a variety of modes of transport business, which is what you get compared to the entire project with only one vehicle. Now, the car graphics business more than the boat graphics opportunities, but soon after, the boat graphics business will have a very big business opportunities.”
custom boat wrap
Boat customers are looking for a design and then using it for multiple units, which requires a print shop to grow at the exponential level and to provide the best possible service. On a boat, you get all done at once, the customer is very happy! Also because it is right for a new car, you can delete many steps in repetitive work, which is the future of a print shop – spend less effort , generate more profits. ”

However, you will probably ignore other opportunities beyond the boat. For example, the grouping wrap is a trend in many industries. Many companies find that leisure, professional and inspiring environments, employees can play a value, customers are more likely to be attracted.
There is no doubt that the best chance of covering lies in the environment: walls, windows and floors. In fact, many traditional wraps are actually looking for ways to extend their coverage and increase profits by adding the environment wraps into the business. Any place where there are floor, walls and windows have the potential to wrap. This includes the exterior decoration of the building, the sidewalk and the skyscrapers!
custom interior wall decoration
Many property management teams are looking for ways to improve office and commercial interior space. One way is to personalize the walls of the interior and reception areas. Group agencies such as banks, hospitals and office support systems are also looking for ways to enhance the appearance through the coating, the indoor coating is becoming more and more popular. Positive and negative graphic business these non-traditional coating is a viable option. These applications keep the printer running and keep the installers busy, and the added value is the better.
custom wall wrap
And this is not limited to that. Almost anything can be covered, such as laptops, mobile phones, shoes, cabinets, countertops, musical instruments, toolboxes and so on. As long as it is not a hole in the printing material, you can be considered.

For more detail information, please consult to MFG Advertising Printing Co., Ltd..

Evolution: From Digital Printing to the Digital Signage

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Visual communication has evolved into the inclusion of digital signage, which is seen as a new intruder in our industry. We have seen digital signage through new technology integration to add luster for the static identification, and expanded the traditional logo signage. Printed logo and visual graphics While building and enhancing brand information, digital signage can display dynamic content and dynamically change at any time according to the demographics of the interaction between the day and the viewer or the user.

Berg Insight conducted an industry survey found that in 2014, there were 7.3 million digital signage displays worldwide. Digital signage will naturally grow and its number of impressions will grow to 17.2 million in 2019. InternationalData expects the use of digital signage in the retail sector alone from $ 6 billion in 2013 to $ 27.5 billion in 2018. End-user companies have demand for it, and consumers are increasingly accustomed to seeing digital signs of places where crowds such as shopping malls, office buildings, airports and campuses gather.
So, what exactly is the digital signage? The usual answer is that digital signage is a digital display that displays a content on a wall, that displays content similar to banners and inkjet graphics, and customers buy the entire product that contains their information. Likewise, the customer is investing in digital content on the screen rather than the digital exhibits themselves. While the digital show does not have the original cost, the greater chance for providers and business users is that you have the ability to design and display information for the same or different types of viewers.

Seven keys of digital signage
How should a person introduce the digital signage to the intended audience? This will be from the digital signage sales, implementation and content creation and other seven key elements to proceed. First of all, you have to understand the business goals, the next decision is to try to exchange digital signage information, then we must decide the right solution – what software, what hardware, and equipment needs to connect? Who will be responsible for content development, who will provide ongoing support?

Key 1: Know the target of digital signage
Before you know what you want to send or why you do, many customers are starting from the hardware and choosing to pass the tools. Any number of people who do not start from the “What do you want to do this project?” This basic problem starts with 99% of people who will fail. Identify the target and ask the prospective and existing customers on the following two points:
What do you want to do?
What do you want to get?

Key 2: Determine what type of content you need
Once you know what kind of customer wants to achieve, you have to determine the best content to achieve the goal. By asking these questions to complete it:
What kind of information do you want to communicate with?
Who is your audience?
What do you want the user to experience?
This will help you determine what type of content you need – text, images, videos, interactive content, and / or animated text. Because different types of content for different types of viewers, and the company only a few seconds to seize the user’s attention, so understand the information goals and assets is critical.

Key 3: Program design
A successful program takes into account the purpose and the environment in the overall design. The questions you would like to include:
Is the environment indoor or outdoor?
Is the space public or private?
Is there any need to consider the unconventional conditions?
Consider the customer’s goals, content and environment to create a design. You need to review the core of the software, the so-called CMS (Content Management System), including how the content is scheduled to be scheduled, stored and managed.

Key 4: Content management system
The content management system (CMS) can determine how the content will be scheduled for a variety of dates and moments and be played at a particular presentation point, based on a combination of audience, environment, and goals. Content can be managed using a USB drive for localized management, or remotely using content based on a cloud-based CMS to display content around the world. Scheduling content can be from simple (and effective) to complex, multi-play list to carry out, according to the daily time and content to arrange.
The content can be displayed on screens of various sizes and orientations, and the media player is usually connected to the CMS from a small screen placed on top of the shelf to a large 4k ultra-high definition screen. The environment has a significant impact on the type of hardware and the display, and the outdoor display has different needs, especially where there is extreme weather.

Key 5: Connectivity
Connectivity is often overlooked. You need to make sure that the data connection is a wired connection, a wireless connection, a local area network, or a veteran “sneaker-net” USB drive. Many locations have network security issues, such as banks, casinos and government facilities and other places need a separate unit network.

Key 6 & 7: Installation and Sustained Support
The last step of the operation is to consider installation and ongoing support. A small number of display racks to five locations can be done indoors. For customers with 50 to 250 locations and 10 to 25 terminal displays per location, subcontracting the installation network and coordinating project management is greater challenge. Although the digital signage looks simple, it can become complicated all of a sudden.

digital airport signage

Digital signage adds more benefits and value to the visual communications industry, and creates new opportunities for identity and visual graphics companies.

For more detail information, please consult to MFG Advertising Printing Co., Ltd..