Visual communication has evolved into the inclusion of digital signage, which is seen as a new intruder in our industry. We have seen digital signage through new technology integration to add luster for the static identification, and expanded the traditional logo signage. Printed logo and visual graphics While building and enhancing brand information, digital signage can display dynamic content and dynamically change at any time according to the demographics of the interaction between the day and the viewer or the user.
Berg Insight conducted an industry survey found that in 2014, there were 7.3 million digital signage displays worldwide. Digital signage will naturally grow and its number of impressions will grow to 17.2 million in 2019. InternationalData expects the use of digital signage in the retail sector alone from $ 6 billion in 2013 to $ 27.5 billion in 2018. End-user companies have demand for it, and consumers are increasingly accustomed to seeing digital signs of places where crowds such as shopping malls, office buildings, airports and campuses gather.
So, what exactly is the digital signage? The usual answer is that digital signage is a digital display that displays a content on a wall, that displays content similar to banners and inkjet graphics, and customers buy the entire product that contains their information. Likewise, the customer is investing in digital content on the screen rather than the digital exhibits themselves. While the digital show does not have the original cost, the greater chance for providers and business users is that you have the ability to design and display information for the same or different types of viewers.

Seven keys of digital signage
How should a person introduce the digital signage to the intended audience? This will be from the digital signage sales, implementation and content creation and other seven key elements to proceed. First of all, you have to understand the business goals, the next decision is to try to exchange digital signage information, then we must decide the right solution – what software, what hardware, and equipment needs to connect? Who will be responsible for content development, who will provide ongoing support?

Key 1: Know the target of digital signage
Before you know what you want to send or why you do, many customers are starting from the hardware and choosing to pass the tools. Any number of people who do not start from the “What do you want to do this project?” This basic problem starts with 99% of people who will fail. Identify the target and ask the prospective and existing customers on the following two points:
What do you want to do?
What do you want to get?
Key 2: Determine what type of content you need
Once you know what kind of customer wants to achieve, you have to determine the best content to achieve the goal. By asking these questions to complete it:
What kind of information do you want to communicate with?
Who is your audience?
What do you want the user to experience?
This will help you determine what type of content you need – text, images, videos, interactive content, and / or animated text. Because different types of content for different types of viewers, and the company only a few seconds to seize the user’s attention, so understand the information goals and assets is critical.

Key 3: Program design
A successful program takes into account the purpose and the environment in the overall design. The questions you would like to include:
Is the environment indoor or outdoor?
Is the space public or private?
Is there any need to consider the unconventional conditions?
Consider the customer’s goals, content and environment to create a design. You need to review the core of the software, the so-called CMS (Content Management System), including how the content is scheduled to be scheduled, stored and managed.
Key 4: Content management system
The content management system (CMS) can determine how the content will be scheduled for a variety of dates and moments and be played at a particular presentation point, based on a combination of audience, environment, and goals. Content can be managed using a USB drive for localized management, or remotely using content based on a cloud-based CMS to display content around the world. Scheduling content can be from simple (and effective) to complex, multi-play list to carry out, according to the daily time and content to arrange.
The content can be displayed on screens of various sizes and orientations, and the media player is usually connected to the CMS from a small screen placed on top of the shelf to a large 4k ultra-high definition screen. The environment has a significant impact on the type of hardware and the display, and the outdoor display has different needs, especially where there is extreme weather.

Key 5: Connectivity
Connectivity is often overlooked. You need to make sure that the data connection is a wired connection, a wireless connection, a local area network, or a veteran “sneaker-net” USB drive. Many locations have network security issues, such as banks, casinos and government facilities and other places need a separate unit network.
Key 6 & 7: Installation and Sustained Support
The last step of the operation is to consider installation and ongoing support. A small number of display racks to five locations can be done indoors. For customers with 50 to 250 locations and 10 to 25 terminal displays per location, subcontracting the installation network and coordinating project management is greater challenge. Although the digital signage looks simple, it can become complicated all of a sudden.

Digital signage adds more benefits and value to the visual communications industry, and creates new opportunities for identity and visual graphics companies.
For more detail information, please consult to MFG Advertising Printing Co., Ltd..